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Since 2001 His keynote addresses were so well received that his followers started calling them “Steve Notes.” Apple’s recent press invites have been bright and cheerful, with a tagline that hints at what’s to come.
These clues can be straightforward and easy to interpret, cryptic and puzzling, or completely meaningless. Apple never clarifies its creative taglines by saying something like, “This is what we meant.”
October 23, 2001, Apple Event: “Hint: It’s not a Mac”
It would be in poor taste to not mention Apple’s most iconic moment: the unveiling of the iPod (even though the tagline tradition didn’t really get going until 2005). Compared to any other product, the iPod was instrumental in Steve Jobs’s successful turnaround of Apple.
With a headline “Hint: It’s Not a Mac,” it’s easy to see why the corporation decided to enter uncharted waters.
Announcement was:
- iPod
2005, September 7: ‘1000 songs in your pocket changed everything. Here we go again’
When Apple released the MP3 player on September 7, 2005, it revolutionized the music industry. We’re going to have to go for another round now.
The iPod was promoted by Apple with the slogan “1000 songs in your pocket.” The continuity with the tagline from 2001 implied that iPod technology would advance considerably.
The news was:
- Nano iPod
- Motorola ROKR (iTunes Phone)
2005, October 12: “Just one more thing…”
‘One more thing is the last part of an Apple keynote. This Apple event invitation might simply be a reference to the phrase. Since the prior Apple Event was also dedicated to the iPod, the inclusion of the iPod Video (and later the iPod Classic) in the list of announcements could be interpreted as “Here’s one more iPod.”
This was the news:
- iPod videos
- iMac (with iSight)
- The Newest Version of iTunes- iTunes 6
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October 19: ‘We unveil Apple’s latest pro innovations.’
One of the more blatant examples here. Apple presented its line of high-end PCs aimed at business users. Next this, Apple announced the PowerBook for the final time the following year.
The news was:
- Aperture
- PowerBook with high-res display
- Quad Core Power Mac G5
- Two-processor Power Mac G5
2006 February 28th, Apple invites you to “Come to see some fun new items.”
This invitation tagline doesn’t offer much in the way of complexity. A number of updates to ongoing product lines were introduced at this time.
This was the news:
- Apple’s iPod with a high-fidelity audio system
- Core i5 Mac mini
2006, September 12 “It’s show time”
That “Showtime” thing seems like an Apple TV hint. In fact, even at the time, it was obvious to anyone who kept up with Apple rumors and press releases.
This was the news:
- Apple TV
- iPod Nano (second generation)
- iPod (fifth generation)
- iPod randomize (second generation)
- iTunes Version 7
2007 “The first thirty years were only the beginning,” January 9
When Steve Jobs debuted the iPhone, it wasn’t a major surprise despite the fact that it was a huge game-changer in the communications and computer sectors. The speculation that Apple will release a smartphone went on for years. Everyone anticipated its significance and saw it as evidence of Apple’s position as a market leader. The slogan expresses the idea precisely.
The news was:
- iPhone
September 9, 2009: Its only rock and roll
On September 9, 2009, a statement was made to the effect of, “It’s only rock and roll, but we like it.”
This is yet another invitation to a party that will be heavily reliant on iPods. The slogan references the title of a song by The Rolling Stones from 1974 titled “It’s Only Rock ‘n Roll (But I Like It).
The news was:
- The New iPhone 3GS
- Nano iPod (fifth generation)
- iPod touch (third generation)
- iTunes 9
And the list goes on. Now let’s have a look at the event taglines for 2020, 2021, and 2022.
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“Time flies”—Apple Event, September 15, 2020.
The time reference was added after Apple announced the Apple Watch SE.
This was the news:
- Simplified Edition Apple Watch
- A New Era for Apple’s Watch, Series 6
- iPad (eighth generation)
- Tablet computer iPad Air (fourth generation)
- iOS 14 and Apple’s Fitness+
2021 It’s “Spring Loaded” on April 20.
This tagline seems to reveal the calendar year in which the Apple Event took place. The AirTags’ introduction to the world was certainly worthy of a pun.
The news was of:
- AirTag
- iMac (M1)
- iPad Pro (M1)
2021, ‘California streaming’ premieres on September 14th
The event’s slogan, “California Dreamin’,” is a reference to the song by The Mamas and the Papas. The Apple Event was moved to a virtual location because of the COVID-19 outbreak.
News was:
- iPad (ninth generation)
- Smaller iPad (sixth generation)
- The Thirteenth-Generation iPhone and the Thirteenth-Gen
the iPhone 13 Pro - iMac Pro 13 Max Pro
- Series 7 Apple Watch
- For the Apple Watch, version 8 of iOS 15.
2021, October 18th, ‘Unleashed’
This one-word proclamation is extremely general. In this instance, though, it was to take advantage of the new M1 MacBook Pro’s enhanced performance.
This was the news:
- A MacBook Pro (M1)
- Air Pods (third generation)
Apple Preview Performance is scheduled for March 8, 2022.
Despite the typo in the event’s name, Apple promised to show off some of its most powerful devices to the press.
This was the news:
- Mac Recording Studio
- This is the Apple A15 Bionic.
- Macintosh M1 Ultra Apple
- iOS Device: iPhone SE (third generation)
- Tablet computer iPad Air (fifth generation.)
September 7, 2022 “Far Out”
Let’s see what will be launched at this event. Will it be an iPhone 14 or a watch series 8? Do tell us below in the comment section.